Event Management
Event management services for iGaming companies are specifically designed to meet the needs of the fast-paced, highly regulated, and competitive iGaming sector, including online casinos, sports betting, esports, and gaming technology. These services cover everything from organizing and executing conferences to participation in industry expos like ICE, SBC, SIGMA, and others. Here’s a breakdown of key event management services tailored for iGaming companies:
iGaming Event Strategy Development
Goal-Oriented Planning: Set clear objectives, such as increasing brand visibility, launching new products, expanding into new markets, or securing partnerships.
Event Selection: Identify the most relevant events in the iGaming sector, including major expos like ICE London, SBC Summit, SIGMA, and EGR Summits, to maximize exposure to the right audience.
Target Audience Identification: Define target groups such as affiliate marketers, regulators, gaming operators, investors, or B2B partners.
Full-Service Event Planning
End-to-End Event Management: Plan, organize, and execute events such as product launches, trade shows, networking parties, conferences, and affiliate events.
Project Management: Oversee the entire event timeline, manage budgets, coordinate logistics, and ensure deadlines are met.
Compliance & Regulation: Ensure all activities comply with regional iGaming laws and regulations, especially if operating in multiple jurisdictions.
Trade Show Booth Design & Management
Custom Booth Design: Create eye-catching and immersive booths that reflect your brand and attract attention at major industry events. Incorporate interactive elements like VR, AR, or product demos.
Booth Setup & Dismantling: Manage the logistical aspects of booth construction, ensuring seamless setup and tear-down in alignment with event schedules.
Brand Activation: Design engaging experiences at your booth to draw in attendees, including live product demos, contests, or influencer collaborations.
Product Demos & Live Presentations
Live Gaming Demos: Organize live product demonstrations that showcase your latest technology, games, or platforms, tailored to your audience (B2B or B2C).
Speaking Engagements: Secure speaking slots for executives on industry panels or keynote sessions to establish thought leadership in areas such as innovation, regulation, and market trends.
Workshop & Presentation Development: Create compelling presentations or interactive workshops that highlight the technical features or competitive advantages of your iGaming solutions.
Networking & VIP Event Planning
VIP & Client Events: Organize exclusive dinners, cocktail parties, or private networking events to engage with high-value clients, regulators, or partners in a more intimate setting.
Affiliate Networking: Facilitate networking sessions tailored for affiliate marketers to build relationships that support your affiliate program and help expand your reach.
Sponsorship & Partner Management: Handle sponsorships for industry events, helping position your brand as a market leader. Coordinate co-branded events or collaborative marketing initiatives.
Digital & Hybrid Event Management
Virtual Event Planning: Organize and execute virtual events or hybrid events that cater to global audiences, using the latest event technologies such as live streaming, virtual booths, and interactive Q&A sessions.
Webinars & Online Workshops: Host webinars or online training sessions to educate potential partners or clients about your products, regulatory changes, or market insights.
Live Streaming & Online Engagement: Use live streaming for product launches or special announcements, ensuring engagement from online audiences unable to attend in person.
iGaming Conference & Expo Participation
Exhibition Coordination: Manage your company’s participation in large-scale industry expos like ICE London, SBC Summit, SIGMA, or WGES. Ensure that all logistics, including registration, shipping, booth design, and personnel, are handled smoothly.
Panel Participation & Thought Leadership: Secure panel discussion slots or speaking engagements for your leadership team, ensuring they engage with industry trends such as responsible gaming, regulation, and technological innovations like blockchain, AI, or esports.
Lead Generation & Follow-Up: Implement effective lead capture systems at the event, including digital tools for collecting visitor information and automating post-event follow-up.
Affiliate Summit Planning
Affiliate Meetups: Plan affiliate-focused meetups or events to strengthen relationships with key partners in your affiliate marketing program. Offer exclusive insights, strategies, and networking opportunities.
Content & Strategy Workshops: Create sessions tailored to affiliates, offering guidance on maximizing conversions, SEO strategies, content creation, and traffic generation in the iGaming space.
Sponsorship & Partnership Management
Sponsorship Opportunities: Identify high-visibility sponsorship opportunities at major iGaming events. This includes title sponsorships, branded event zones, or exclusive lounges.
Collaborative Events: Partner with other companies or industry associations to co-host events or seminars, amplifying your reach within the iGaming ecosystem.
Marketing & Promotional Campaigns
Pre-Event Promotion: Create a robust marketing strategy before the event, using email marketing, social media, and influencer partnerships to drive awareness and traffic to your booth or presentation.
Event Branding: Develop event-specific branding elements, including banners, signage, brochures, and digital content that align with the event theme and company messaging.
Post-Event Content Creation: Produce content after the event, including recap videos, case studies, or blogs that highlight your participation and key takeaways. Share on social media or through industry publications.
Compliance & Regulatory Focus
Regulatory Workshops: Organize workshops that address compliance challenges, including licensing and regulation, especially in emerging markets or jurisdictions with evolving laws.
Industry Trends & Innovation: Host sessions or panels on trends such as blockchain in iGaming, the rise of esports betting, or developments in responsible gaming practices.
Government & Regulator Engagement: Facilitate events or meetings with regulators to discuss market opportunities, compliance, and the future of online gaming legislation.
Post-Event Evaluation & Reporting
Lead Management: Post-event, ensure all leads are categorized, and follow-up actions are initiated, whether through CRM integration or personalized outreach.
ROI Analysis: Conduct a thorough analysis of the event’s ROI by evaluating metrics such as lead generation, partnership development, social media engagement, and overall brand visibility.
Event Feedback & Insights: Gather feedback from attendees, partners, and internal teams to improve future event participation and strategy.
Gamification & Engagement Activities
Interactive Elements: Incorporate gamification techniques like prize wheels, quizzes, or live competitions that align with iGaming’s fun and interactive nature, helping drive engagement at your booth or event.
